Hi, I’m Francesco.

I’m currently a Senior UX Designer at Amazon, where I’ve spent the last seven years working across both Seattle and New York City. During this time, I’ve collaborated with teams including Amazon Advertising, Last Mile, and most recently Buy with Prime. My current focus is on helping merchants expand their businesses beyond Amazon’s platform.

Before joining Amazon, I gained experience in the design agency world at Publicis Sapient, led UX efforts at Celebrity Cruises in Miami, and headed Design at the successful London-based startup, Secret Escapes.

My professional career began in graphic design, where I found joy in bringing visual concepts to life. However, my curiosity and drive didn’t stop there. I soon ventured into web design and front-end development, and eventually, I discovered my passion in user experience design.

Living and working in three different countries—Italy, England, and the USA—has been an incredible adventure. Each place has enriched my life and broadened my horizons, allowing me to soak up diverse cultures and perspectives. These experiences have shaped me both personally and professionally.

Throughout my career, I’ve had the privilege of working across various industries, including fashion, publishing, travel, and e-commerce. I've collaborated with small design agencies, local businesses, and massive international corporations. Each setting taught me unique lessons and added to my diverse skill set.

I hope you enjoy exploring my work.
If you're interested, you can also learn more about my personality traits and what I value.

Please feel free to say hello—I'd love to connect!